The Challenge
United States Service Dog Registry contracted Xendek to develop a new brand identity and website that would effectively market their dog registration services as well as top-notch knowledge and supplies. The United States Service Dog Registry wants to inform the public about the value of service dogs, so Xendek must come up with a potent search marketing strategy to deliver this
message.
The plan
Create a new logo for United States Service Dog Registry that reflects the organization’s modernity. To inform the public about the value of service dogs and to give them access to reliable information and supplies, create an interesting website that details their services. In order to assist handlers in times of need, the website needs to provide some more content pages with ID lookup functionality. There is also a section of FAQs with answers to some of the most typical queries about living with a service dog.